How to save a wet cell phone

Hah! I cracked up laughing when I saw this website. Firstly because the pictured phone is the same damn one as mine that got a 'little' wet in the clothes wash a while back. Secondly because I failed at step one:

Get it out of the water as soon as possible. The plastic covers on cell phones are fairly tight, but water can enter the phone over time. But this time may be quite short - 20 seconds or less. So grab your phone quickly!

20 seconds is a lot less than 10 or so minutes, right?